Fred’s Head from APH, a Blindness Blog

Fred’s Head, offered by the American Printing House for the Blind, contains tips, techniques, tutorials, in-depth articles, and resources for and by blind or visually impaired people. Our blog is named after the legendary Fred Gissoni, renowned for answering a seemingly infinite variety of questions on every aspect of blindness.

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Wednesday, June 06, 2007

Free and Accessible Online Retail Store Price Comparison Service announces the availability of an Internet service to help shoppers compare prices and features for products advertised at their local retail stores. This is a free service available immediately at their Website

One of the best features of Internet shopping is to compare prices and features. However, blind and visually impaired customers still do the majority of their shopping in local retail stores as they need to touch and feel the products before buying. SalesCircular combines the best of both worlds by presenting prices and features of products advertised at the retail stores. This information is organized in specific product categories to show at a glance and screen-reader friendly listings.

Blind and visually impaired shoppers face three challenges to doing comparison shopping on their own:

  1. The advertising information is fragmented in various circulars that are distributed as junk mail, newspaper inserts and E-circulars at store Websites. In addition, store advertising is targeted to cover customer population near retail store locations. This simply means customers do not have all the information on what's advertised in retail stores.

  2. Rebates, coupons, bundled purchases (buy-one-get-one-free), middle of the week and one day sales make the comparison shopping difficult.

  3. Conducting comparison shopping takes a lot of time and effort and all the above are not presented in a format easily used by the blind or visually impaired.

SalesCircular makes things easier by consolidating the sales information at the retail stores and making it available over the Internet. It provides for quick feature and price comparisons thereby allowing shoppers to find the best deal. Store ads have few specials mixed in with regular-priced merchandise. helps the shoppers pick and choose the best priced products from each store. As the shoppers know what products are available in stores before they visit the store, it also reduces the possibility they will fall for a potential bait and switch by the stores. is a free service covering over 90% of population in 45 US states. It covers products from regional stores and major national retailers like Best Buy Co, Circuit City Stores, CompUSA Inc, K-Mart Corp, Office Depot, Office Max Inc, Radio Shack, Sears, Roebuck and Co., Staples Inc, Target, Wal-Mart Stores Inc. etc.

For more information, visit the company's website at

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