Fred’s Head from APH, a Blindness Blog

Fred’s Head, offered by the American Printing House for the Blind, contains tips, techniques, tutorials, in-depth articles, and resources for and by blind or visually impaired people. Our blog is named after the legendary Fred Gissoni, renowned for answering a seemingly infinite variety of questions on every aspect of blindness.

(See the end of this page for subscribing via email, RSS, browsing articles by subject, blog archive, APH resources, writing for Fred's Head, and disclaimers.)

Search

Loading...

Wednesday, October 20, 2010

Commercials That Do Not Tell All

by Donna J. Jodhan

It has always been a standard practice for advertisers to create and produce commercials that are glitzy, flashy, and commercials that are packed with lots of visual effects. For after all, these are the ones that more often than not bring in the big bucks to all involved. All well and good for those who are able to appreciate the visual effects, but what about for those who are not able to enjoy all of this? Those who are blind, vision impaired, and those who have difficulty viewing TV screens?

Very often, when I am sitting down to watch or rather listen to some TV programs, I have difficulty understanding many of the commercials because there is not enough audio description for me to be able to fully grasp the content and meaning of the commercial in question. Certain sounds within a commercial often give me a hint as to what it is all about but at the end of it all, I am still missing some important pieces to complete the picture. For example; the commercial with noises of a family eating dinner, then I hear noises, but there is nothing to tell me what is happening in between.

Recently, I came across a commercial of a little girl asking if she could burst open a piñata. When her mom said yes, I heard the noise of the piñata being burst open followed by someone spitting out something. However, what I missed was this: There was a picture of the face of the father's mother on the front of the piñata and the sound of someone spitting out something was that of the father when he saw his mother's face on the front of the piñata. Finally, the mother-in-law herself was also in the room but her back was turned so she missed seeing her own face on the front of the piñata.

I hope that somehow, producers of commercials will be able to find away to inject more audio content into their commercials. It will not just benefit those with vision difficulties; the blind, the vision impaired, and those with learning difficulties, it would also benefit those with cognitive disabilities as well.

I'm Donna J. Jodhan your friendly accessibility advocate wishing you a terrific day and encouraging you to go out there and tell the world that yes indeed! Blind persons can certainly enjoy things by using their sense of touch. If you'd like to learn more about me, then you can visit some of my blog spots at:
Donna Jodhan! Advocating accessibility for all: http://www.donnajodhan.blogspot.com
Weekly Saturday postings on issues of accessibility: http://www.sterlingcreations.ca/blog/blog.html
blogs on various issues and answers to consumers concerns: http://www.sterlingcreations.com/businessdesk.htm

No comments:

Subscribe to receive posts via email

* indicates required

Browse Articles by Subject

Follow us on Twitter

Archives

Write for us

Your input and support in the evolution of Fred's Head are invaluable! Contact us about contributing original writing or for suggestions for updating existing articles. Email us at fredshead@aph.org.

Disclaimers

The American Printing House for the Blind (APH) makes every attempt to ensure the accuracy and reliability of the data contained in the Fred's Head articles; however, APH makes no warranty, guarantee, or promise, expressed or implied, concerning the content or accuracy of the information provided in Fred's Head. APH does not endorse any technique, product, device, service, organization, or other information presented in Fred's Head, other than products and services directly offered by APH.



The products produced by the American Printing House for the Blind are instructional/teaching materials and are intended to be used by trained professionals, parents, and other adults with children who are blind and visually impaired. These materials are not intended as toys for use by children in unstructured play or in an unsupervised environment.





The information and techniques contained in Fred's Head are provided without legal consideration (free-of-charge) and are not warranted by APH to be safe or effective. All users of this service assume the risk of any injury or damage that may result from the use of the information provided.





Information in Fred's Head is not intended as a substitute for professional advice or treatment. Consult your physician before utilizing information regarding your health that may be presented on this site. Consult other professionals as appropriate for legal, financial, and related advice.





Fred's Head articles may contain links to other websites. APH is not responsible for the content of these sites.





Fred's Head articles created by APH staff are (C) copyright American Printing House for the Blind, Inc. You must request permission from APH to reprint these articles. Email fredshead@aph.org to request permission.





Any submissions to Fred's Head should be free of copyright restrictions and should be the intellectual property of the submitter. By submitting information to Fred's Head, you are granting APH permission to publish this information.





Fair Use Notice: This website may contain copyrighted material whose use has not been specifically authorized by the copyright holder(s). This site is operated on the assumption that using this information constitutes 'fair use' of said copyrighted material as provided for in Section 107 of U.S. Copyright Law.





Opinions appearing in Fred's Head records are solely those of the contributor and do not necessarily reflect the views of the American Printing House for the Blind.